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Top Headlines

For Immediate Release
January 11, 2013

Contact:
Michael Smith Camp Sunshine
(207) 655-3800
E-mail: msmith@campsunshine.org

Web Site: http://www.CampSunshine.org

A.J.’s New Jersey Polar Dip Set for Jan. 26 at the Avenue Beach Club in Long Branch

Freezin’ for a Reason event to raise money to send more N.J. families to Camp Sunshine, a one-of-a-kind retreat in Maine for children with life-threatening illnesses and their families

LONG BRANCH, N.J. (January 11, 2013) – The seventh annual A.J.’s New Jersey Polar Dip to benefit Camp Sunshine is set for Saturday, Jan. 26 at the Avenue Beach Club in Long Branch.

A.J.'s New Jersey Polar Dip to benefit Camp Sunshine set for Jan. 26 at Avenue Beach Club in Long Branch, N.J.

Participants in A.J.’s New Jersey Polar Dip, many wearing costumes, will run and plunge into the chilly Atlantic Ocean to raise money to send more New Jersey families to Camp Sunshine, a one-of-a-kind national retreat in Maine for children with life-threatening illnesses and their families. Every polar dip participant is encouraged to raise a minimum of $100 in pledges.

New this year, A.J.’s New Jersey Polar Dip has partnered with CrowdRise, a popular online fundraising platform, to make it easier for the entire community to unite, support and fundraise for Camp Sunshine. To start raising funds, form or join a team, and donate online, visit http://www.crowdrise.com/AJsPolarDip. For more information, call (207) 655-3800.

A.J.'s New Jersey Polar Dip to benefit Camp Sunshine set for Jan. 26 at Avenue Beach Club in Long Branch, N.J.

Organizers have set a goal to raise more than $75,000 – enough to send 35 New Jersey families to Camp Sunshine (www.campsunshine.org). Plungers are encouraged to create a plunge team of four or more people, consisting of co-workers and classmates and from civic groups or places of worship.

Each participant who raises at least $100 in pledges for Camp Sunshine will receive an “I DID IT!” t-shirt. The Avenue Beach Club is located at 23 Ocean Avenue in Long Branch on the upper Jersey Shore. Registration begins at 11 a.m. with the plunge set for noon.

With preparations for A.J.’s New Jersey Polar Dip underway, organizers said they also wanted to acknowledge the many New Jersey families affected by Superstorm Sandy. Camp Sunshine has hosted sessions in recent weeks in which some families in attendance were displaced or without power at home due to the storm.

A.J.'s New Jersey Polar Dip to benefit Camp Sunshine set for Jan. 26 at Avenue Beach Club in Long Branch, N.J.

““We know all to well just how this storm has affected lives,” said Michael Smith, Camp Sunshine’s Director of Special Events. “We hope this plunge will serve as an opportunity to rally around families who are not only battling life-threatening illnesses, but now also dealing with the aftermath of the storm.”  

Nestled alongside the shores of beautiful Sebago Lake in Casco, Maine, Camp Sunshine (www.campsunshine.org) offers children with life-threatening illnesses and their families a place to relax together for a week and to take a break from the extraordinary demands placed on them on a daily basis.

A.J.'s New Jersey Polar Dip to benefit Camp Sunshine set for Jan. 26 at Avenue Beach Club in Long Branch, N.J.

The year-round program is free of charge and staffed almost entirely by volunteers.  It is the only program in the nation whose mission is to address the impact of a life-threatening illness on every member of the immediate family. To support Camp Sunshine, please call (207) 655-3800 or visit www.campsunshine.org.

Camp Sunshine’s program continues to be recommended by the following New Jersey treatment centers: Hackensack University Medical Center, Monmouth Medical Center, Morristown Memorial Hospital, Newark Beth Israel Medical Center, Robert Wood Johnson Medical School/The Cancer Institute of New Jersey, Robert Wood Johnson University Hospital/The Cancer Institute of New Jersey, and St. Barnabas Hospital.

Who is A.J.?

A.J. Cincotta-Eichenfield was literally born into Camp Sunshine.

A.J. Cincotta-Eichenfield

The son of Psychosocial Director Nancy Cincotta and Medical Director Andrew Eichenfield, he is as much a part of Camp Sunshine as the walls. A.J. has seen thousands of families with ill children come through the doors of Camp Sunshine and has made many friends along the way. One day in late February, A.J. decided to do something to help support even more families, creating a polar dip. He began asking family and friends to pledge to his plunge, and support for the most famous face at Camp Sunshine snowballed. A.J.’s New Jersey Polar Dip has already raised $225,000 in its short history.

About Camp Sunshine

Camp Sunshine offers children with life-threatening illnesses and their families a place to relax together for a week, and to take a break from the extraordinary demands placed upon them on a daily basis. The year-round program is free of charge and staffed almost entirely by volunteers. It is the only program in the nation whose mission is to address the impact of a life-threatening illness on every member of the immediate family – the ill child, the parents and the siblings. Since its inception in 1984, Camp Sunshine has provided a haven for more than 32,000 individuals from diverse cultural backgrounds. In addition to providing 24-hour on-site medical and psychosocial support, the camp offers a variety of daily activities, including swimming, boating, archery and soccer, and special events such as bonfires and cookouts; and also hosts fall and winter programs. To support Camp Sunshine, call (207) 655-3800 or visit www.campsunshine.org.

#  #  #

Event listing

WHAT: Seventh annual A.J.’s New Jersey Polar Dip to benefit Camp Sunshine

WHEN: Saturday, January 26, 2013 at noon (registration begins at 11 a.m.)

WHERE: Avenue Beach Club, 23 Ocean Ave., Long Branch, N.J.  

WHO:   Event to raise money to send more N.J. families to Camp Sunshine (www.campsunshine.org), a one-of-a-kind national retreat in Maine for children with life-threatening illnesses and their families

MORE INFO: Participants are encouraged to raise a minimum of $100 in pledges and plunge into the Atlantic Ocean to receive an official “I DID IT” long-sleeved t-shirt.  All proceeds will benefit Camp Sunshine. The goal is to raise $75,000.

WEBSITE: http://www.crowdrise.com/AJsPolarDip

CONTACT: Michael Smith, Camp Sunshine (207) 655-3800 msmith@campsunshine.org

Photos from the 2011 and 2012 A.J.'s New Jersey Polar Dip

Here is more news and information about Camp Sunshine



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