Andrew Rosen Joins Bank of the West as Chief Marketing Officer

Rosen brings more than 20 years of experience in banking, management and marketing to top 25 bank

SAN FRANCISCO (March 19, 2010) – Andrew Rosen has joined Bank of the West as the company’s Chief Marketing Officer. In this role, Rosen leads the branding, marketing and advertising efforts for the $60 billion-asset bank.

Rosen has more than 20 years of experience in banking, management and marketing. Prior to joining Bank of the West, he served as Chief Marketing Officer at Central Pacific Bank in Hawaii.

“Andrew Rosen understands service-oriented brands. His deep financial services experience and track record for driving results make him an ideal addition to our team,” said Michael Shepherd, Chairman and CEO of Bank of the West.

Rosen has held the Chief Marketing Officer role at Regions Financial in Birmingham, Ala., as well as senior marketing roles at Washington Mutual in Seattle, and Fifth Third Bank in Cincinnati.

“The depth of Bank of the West’s capabilities and its strong reputation for providing outstanding service create a wonderful opportunity for continued growth,” Rosen said.

Bank of the West was ranked the "Highest in Customer Satisfaction among Retail Banks in the West Two Years in a Row" by J.D. Power and Associates in 2008 and 2009.*

Rosen received a Masters in Public Policy from Harvard University’s John F. Kennedy School of Government in Cambridge, Mass., and an undergraduate degree from the University of California, Berkeley.

*Bank of the West received the highest numerical score among retail banks in the West (CA, OR, WA) region in the proprietary J.D. Power and Associates 2008-2009 Retail Banking Satisfaction StudiesSM. 2009 Study based on a total of 28,570 responses measuring nine providers and measures opinions of consumers with their primary banking provider. Proprietary study results are based on experiences and perceptions of consumers surveyed in January 2009. Your experiences may vary. Visit www.jdpower.com.

About Bank of the West
Based in San Francisco, $60 billion-asset Bank of the West (www.bankofthewest.com) offers a full range of business, corporate, personal, trust and international banking services. The Bank operates more than 700 branch locations and commercial banking offices in 19 Western and Midwestern states. In 2009, for the second consecutive year, Bank of the West was ranked the highest in customer satisfaction among retail banks in the West by J.D. Power and Associates. Bank of the West's holding company, BancWest Corporation, is a subsidiary of BNP Paribas, among the six strongest banks in the world, according to Standard & Poor’s.

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