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For Immediate Release
January 14, 2015

Contact:
Michael Smith, Camp Sunshine
(207) 655-3800
E-mail: msmith@campsunshine.org

Web Site: http://www.CampSunshine.org

Fundraising Underway for A.J.’s New Jersey Polar Dip

Freezin’ for a Reason event on Feb. 7 at Le Club Avenue in Long Branch to raise money for Camp Sunshine, a one-of-a-kind retreat in Maine for children with life-threatening diseases and their families

LONG BRANCH, N.J. (January 14, 2015) – Fundraising efforts are underway for the ninth annual A.J.’s New Jersey Polar Dip to benefit Camp Sunshine on Saturday, Feb. 7 at Le Club Avenue in Long Branch.

Fundraising underway for A.J.'s New Jersey Polar Dip to benefit Camp Sunshine, set for Feb. 8 in Long Branch

Participants in A.J.’s New Jersey Polar Dip, will run into the frigid Atlantic Ocean to raise money to send families from New Jersey to Camp Sunshine, a one-of-a-kind national retreat in Maine for children with life-threatening illnesses and their families. Every polar dip participant is encouraged to raise a minimum of $100 in pledges.

A.J.’s New Jersey Polar Dip is partnering with TeamRaiser, a popular online fundraising platform, to make it easier for the entire community to unite, support and fundraise for Camp Sunshine. To start raising funds, form or join a team, and donate online, visit http://www.freezinforareason.com  For more information, call (207) 655-3800.

Fundraising underway for A.J.'s New Jersey Polar Dip to benefit Camp Sunshine, set for Feb. 8 in Long Branch

Organizers have set a goal to raise more than $90,000 – enough to send 45 New Jersey families to Camp Sunshine (www.campsunshine.org). Plungers are encouraged to create individual or team fundraising pages, inviting co-workers and classmates, friends or acquaintances to join in the effort. Each participant who raises at least $100 in pledges for Camp Sunshine will receive an “I DID IT!” t-shirt.

Le Club Avenue is located at 23 Ocean Avenue in Long Branch on the upper Jersey Shore. Registration begins at 11 a.m. with the plunge set for 1 p.m.

“The reality of this event is that the discomfort our plungers feel for just a moment will never compare to what our families go through during the course of their child’s illness,” said Michael Smith, Camp Sunshine’s Director of Special Events. “That’s why we call it Freezin’ for a Reason.”

Fundraising underway for A.J.'s New Jersey Polar Dip to benefit Camp Sunshine, set for Feb. 8 in Long Branch

Those who do not want to submerge in near-freezing water can still participate in the “Chicken Dip”. Chicken dippers are required to raise the minimum of $100 to participate, but only need to get their feet wet – a perfect opportunity for some of Camp Sunshine’s children to take part, Smith said.

Nestled alongside the shores of beautiful Sebago Lake in Casco, Maine, Camp Sunshine (www.campsunshine.org) offers children with life-threatening illnesses and their families to get a break from the extraordinary demands placed on them on a daily basis.

Fundraising underway for A.J.'s New Jersey Polar Dip to benefit Camp Sunshine, set for Feb. 8 in Long Branch

The year-round program is free of charge to families. It is the only program in the nation whose sole  mission is to address the impact of a life-threatening illness on every member of the immediate family.

Camp Sunshine’s program is recommended by the following New Jersey treatment centers: Hackensack University Medical Center, Monmouth Medical Center, Morristown Memorial Hospital, Newark Beth Israel Medical Center, Robert Wood Johnson Medical School/The Cancer Institute of New Jersey, Robert Wood Johnson University Hospital/The Cancer Institute of New Jersey, and St. Barnabas Hospital.

Who is A.J.?
A.J. Cincotta-Eichenfield was literally born into Camp Sunshine. The son of Psychosocial Director Nancy Cincotta and Medical Director Andrew Eichenfield, he is as much a part of Camp Sunshine as the walls. A.J. has seen thousands of families with ill children come through the doors of Camp Sunshine and has made many friends along the way. One day in late February, A.J. decided to do something to help support families to attend camp, creating a polar dip. He began asking family and friends to pledge to his plunge, and support for the most famous face at Camp Sunshine snowballed. A.J.’s Polar Dips have raised $501,000 to date.

About Camp Sunshine
Camp Sunshine is a year-round retreat, which provides respite, support, joy, and hope to children with life-threatening illnesses and their families through various stages of a child’s illness. The program is free of charge to all families, and includes 24-hour on-site medical and psychosocial support. Bereavement groups are also offered for families who have lost a child to an illness. To support Camp Sunshine, call (207) 655-3800 or visit www.campsunshine.org.

#  #  #

Event listing

WHAT: Ninth annual A.J.’s New Jersey Polar Dip to benefit Camp Sunshine

WHEN: Saturday, February 7, 2014 at 1 p.m. (registration begins at 11 a.m.)

WHERE: Le Club Avenue, 23 Ocean Ave., Long Branch, N.J.

WHO:   Event to raise money to send more N.J. families to Camp Sunshine (www.campsunshine.org), a one-of-a-kind national retreat in Maine for children with life-threatening illnesses and their families

MORE INFO: Participants are encouraged to raise a minimum of $100 in pledges and plunge into the Atlantic to receive a commemorative t-shirt.  All proceeds will benefit Camp Sunshine. The goal is to raise more than $90,000 – enough to send 45 families to Camp Sunshine.

WEBSITE: http://www.freezinforareason.com

CONTACT: Michael Smith, Camp Sunshine (207) 655-3800 msmith@campsunshine.org

Fundraising underway for A.J.'s New Jersey Polar Dip to benefit Camp Sunshine, set for Feb. 8 in Long Branch

Photos from 2013 A.J.'s New Jersey Polar Dip

Here is more news and information about Camp Sunshine



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