For Immediate Release
April 09, 2010

Contact:
Chris Gaunt, Marketing Director, HD Camera Rentals
(323) 737-1314
Jason Wolfe, Wolfe PR
(520) 207-9581
E-mail: info@hdcamerarentals.com
Web Site: http://www.hdcamerarentals.com

LOS ANGELES (April 9, 2010) – HD Camera Rentals, a leading L.A.-based rental house, has added ARRI’s Ultra 16 lenses to its growing inventory of sought-after, cutting edge cameras and accessories for the filmmaking industry.

The high-speed, close-focus Ultra 16 lenses are ideal for use with the groundbreaking Silicon Imaging SI-2K MINI sensor camera, used in the filming of “Slumdog Millionaire” and also available at HD Camera Rentals.
In fact, HD Camera Rentals is presently supplying Ultra 16 lenses, the SI-2K MINI and a technical crew, led by DIT Michael Mansouri, on location in Utah for the filming of “Slumdog” Director Danny Boyle’s new movie, “127 Hours”.

ARRI Ultra 16 lenses are designed for fast-paced production environments that need high speed without losing depth of field or optical performance. The lenses feature a fast, T1.3 widestop which creates a shallow and more controllable depth of field – ideal for shooting on a tight lighting budget or under a severe time pressure. Designed for cinematic quality in the Super 16 format, they also provide for natural looking images and allow for shooting in low or available light.

HD Camera Rentals (www.hdcamerarentals.com) has Ultra 16 lenses available in the following sizes – 6 mm, 8 mm, 9.5 mm, 12mm and 14mm. HD Camera Rentals consultants will design camera and equipment packages to fit any need, from student film projects to major motion pictures.

“At HD Camera Rentals, our aim is to stay in front of the pack when it comes to supplying the filmmaking industry with the most advanced, cutting edge equipment available,” said Chris Gaunt, Marketing Director at HD Camera Rentals. “The ARRI Ultra 16 lenses are raising the bar in terms of capabilities, and we are one of the few rental houses making them available.”

HD Camera Rentals, established in 2005, is a full-service rental house focused on customer service by offering leading-edge cameras and equipment and providing creative, flexible and affordable solutions for any sized project, whether a feature film, commercial, corporate identity package or music video. Located at 4117 W. Jefferson Boulevard in Los Angeles, the firm can outfit an entire shoot, including camera packages and a full range of supporting accessories as well as a staff of experienced technicians. HD Camera Rentals can be reached at (323) 737 1314 or info@hdcamerarentals.com, and online at www.hdcamerarentals.com.

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