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Top Headlines

For Immediate Release
July 22, 2011

Contact:
Jason Wolfe
(520) 399-5097
E-mail: jason@wolfenews.com

Beryl Wolfe
(520) 399-5770

Web Site: http://www.beach2beacon.org

PRESS KIT - Story Ideas for Media re: TD Bank Beach to Beacon 10K Road Race

Race Beneficiary – Day One

This year’s beneficiary of the TD Bank Beach to Beacon 10K is Day One, a non-profit agency providing substance abuse prevention, intervention, treatment and aftercare programs for Maine youth.

Day One (www.day-one.org) targets substance abuse at all stages with a wide-range of programs designed to meet the needs in communities across Maine. Headquartered in South Portland, Maine, Day One has been providing alcohol and drug treatment services since 1973 and mental health services since 1980. The agency served more than 1,600 youth in 2010.

Day One counselors treat youth at its residential treatment center and transitional house as well as at both the Long Creek and Mountain View youth development centers in Maine. In addition, the organization’s outpatient services include substance abuse evaluation, individual, group and family therapy, intensive outpatient programs, case management for youth, school-based services, the Homeless Youth Project and parent support groups. Day One also provides extensive prevention programs, working with parents and students in communities throughout Maine.

Day One, which is supported by United Way, collaborates with schools, partner organizations, communities and state government.

Day One’s James C. Harrod Residential Treatment Center admits young men ages 16-20 from all Maine counties. During the eight-month to one-year intensive substance abuse counseling program, clients are taught life skills and also attend an on-site accredited high school to earn GEDs or diplomas.

Graduates of the Residential Treatment Center and other Day One programs are eligible to live in Jo and Smitty’s Transitional House for Recovery in Portland, where clients receive support through Day One’s AfterCare Program while living independently in an apartment style setting. Many other clients also participate in the AfterCare Program, which provides continuing support in maintaining a recovering lifestyle.

In addition to treatment programs, Day One focuses on prevention by working with parents, students and communities to address risk factors for substance abuse and other issues. Communities consistently invite Day One to run parent nights to help parents address teen behavior.

For additional information about Day One, including contact phone numbers and e-mails for concerned parents and family members seeking help, visit www.day-one.org.

A profile of Day One and its programs, treatment trends, etc. would be interesting. In addition, below are some specific story ideas:
  • Betsy Abdullayof, Day One's Program Coordinator for the Natural Helpers of Maine program, is running in the race and raising funds for the prevention program. Founded in 1985 by Day One, Natural Helpers of Maine is a peer support and listening program that links students with adult professionals when necessary and creates an improved climate within schools. It is active in 10 Maine high schools.
  • Don Burke, Day One's Director of Outpatient Services, is available to discuss trends in teen alcohol and drug use, including what counselors are seeing in terms of teen drug use and the leading approaches to treatment.
  • Four young people committed to Long Creek Youth Development Center and working with a Day One substance abuse counselor are running the race. They are members of the Long Creek Track and Running teams, newly formed groups that compete against local schools. This is a great opportunity for these youth to take part in a community activity and feel apart of something bigger. Board members at Day One are among those raising funds for Day One to support the Long Creek runners. The acting Program Director is Joanne Grant.
  • Profile of a success story. Jeff is a former Day One client now living a recovering lifestyle with a steady job. He started drinking at age 12 and doing drugs at age 15. He still managed to graduate high school but got kicked out of college. He entered Day One’s residential program after an OUI and robbing an FBI agent's house. Day One provided the help he needed and he graduated the program after one year and moved into Day One's transitional housing, where he lived independently but continued to receive support from his counselor and others living there.
  • Day One’s upcoming 38th Annual Celebration will feature keynote speaker Glen “Big Baby” Davis of the Boston Celtics. The hard-working power forward will talk about his experience as a child growing up with a drug addicted mother. The event, set for Thurs., Sept. 15 at the Marriott at Sable Oaks, is expected to draw 400+ attendees. The event is Day One's major annual fundraiser and also creates awareness about the issue of youth substance abuse. The evening will include stories from adolescents who have turned their lives around with the help of Day One and an award ceremony to honor the Maine Red Claws, Deb Dettor and Craig Phillips for their work in addressing adolescent substance abuse in Maine.
Media Contact: Media may contact Rebecca Howes at Day One to arrange any of the above stories, rebeccah@day-one.org, 207-767-0991 ext. 120.

Host Families Welcome Elites to Cape Elizabeth

Each year, families from Cape Elizabeth and surrounding areas open their homes to the top runners of the world - elite athletes arriving from Kenya, Ethiopia, Japan, Romania, Russia, Morocco and elsewhere around the globe stay with families in Maine. The race’s home stay program is one of the most popular and talked about in the community of world-class athletes. It’s a major reason why some athletes want to return year after year.

We can help arrange interviews with families or help media do a story on the program itself, which serves as a cultural exchange for the athletes and the host families as they swap recipes and stories. More and more local families from the area get involved each year; however, there are some families who have participated for many years now. And those bonds between athlete and family are growing stronger and more connected. We can supply names of families and their runners.

Here are a few highlights:
  • Jeff and Kerri Berman (799-5336 kberman@maine.rr.com) will again be hosting a runner as they do each year. Here are some insights they recently shared via email: “We found across the board that both our Kenyan and Ethiopian runners do not enjoy ice cream. They seem to chuckle at our American need for dessert! But, last year we took our runner to Kettle Cove beach and he adored going through the tide pools and exploring the marine life. We always have a big BBQ here after the race with other runners staying in the neighborhood and it is fun to get the runners in the pool. Many of them have never been swimming. One year they were especially timid and wore life jackets in the hot tub! Another fun thing is cooking with the Africans. They eat a grain every day called, “ugali” – like a ground corn paste. So we buy the closest thing here and let them cook. It’s great fun for the kids with the runners taking over the kitchen. Lastly, they love to shop! They don’t have big department stores like Target or Wal-Mart and they especially love electronic stores like Best Buy. The weekend always includes a few good shopping hours.”
  • Erin Dawson-Chalat, a runner host for 11 years, traveled to Iten, Kenya this past spring with Joanie Samuelson and Erin’s mother, Sheila Abourjaily, and stayed at the camp of Lornah Kiplagat, a world-class Kenyan runner who has run the race. Erin is a Portland physician and worked with a local hospital while she was there with the help of some former TD Bank Beach to Beacon runners they visited and ran into. Sheila is well known for her volunteer work in the area as streets and children have been named after her. Erin is available to be interviewed and can provide a photo of herself and Boaz Cheboiywo, the race’s 2009 runner up, in the hospital. She would love to tell her story. Contact Erin Dawson at 207-799-0837 lucid@maine.rr.com.
Media Contact: Kathy Tarpo, Host Family Coordinator, can also tell you which athlete is staying with what family as well as when they come into town. Contact her at ktarpo@gmail.com, or Larry Barthlow, the elite athlete coordinator, can assist in reaching runners, larry@worldeventsnetwork.com.

Something New - Tech T-shirts for Runners

In a move that is sure to delight runners, race organizers for the first time will provide registered runners with complimentary technical, or “tech”, running shirts adorned with the official race logo. The tech t-shirts, popular with runners for their moisture wicking capability, will replace the traditional cotton t-shirts that were more souvenir and/or casual wear than training run appropriate.

Greening the 2011 TD Bank Beach to Beacon 10K

Each year the race meets and exceeds its environmental practices - thanks to its green corporate sponsor, Fairchild Semiconductor, and green consulting partner, Athletes for a Fit Planet. Together, they are building on the race’s long-standing commitment to environmental responsibility – lead sponsor TD Bank is a strong environmental proponent. Click here for details of this year's “green activities” with brief descriptions below:
  • Recycling and composting from start to finish. This year’s TD Bank Beach to Beacon 10K will have Green Team members at the start, on the course at the water stations, and at the finish festival, recycling all plastic, cardboard, paper, glass, and metal, as well as composting food waste and thousands of wax-coated paper cups used on the course.
  • Collecting and recycling plastic bottles. The TD Bank Beach to Beacon 10K collects and recycles empty, single-use disposable plastic bottles provided to runners at the finish.
  • Eco-friendly portable toilets. All portable toilets for the race will be using non-toxic, earth-friendly chemicals and recycled paper.
  • Paperless registration. Runners register online only, and the majority of the race’s communications to runners are conducted via e-mail and through its website.
  • Rideshare to the race. To reduce carbon emissions, runners and spectators are encouraged to share a ride to the race. A new program, www.pickuppal.com, is again in use to help self-organize ride sharing.
  • Satellite parking. Race organizers are providing transportation to and from the race from satellite parking lots at South Portland High School and the Hannaford corporate headquarters in Scarborough.
  • Nike Reuse-A-Shoe. Runners can drop off their old running shoes at the race Expo and on race day to be recycled into Nike Grind, used to make tracks, playing surfaces, fields and courts.
  • Non-toxic paint. Brite Stripe Ultra-Friendly, the turf industry’s only VOC-free paint and the only one to receive EPA approval, is used for the Start and Finish lines.
“Running is a pure sport – runners are in tune with environmental changes by the nature of their daily runs and running experiences,” said Joan Benoit Samuelson, the race founder and running legend. “It only makes sense for a race that receives great acclaim and visibility to do its part to reduce the runners’ footprints throughout the event - from before they start the race until well after they cross the finish line."

Media Contact: Contact Bruce Rayner, Chief Green Officer at Athletes for a Fit Planet – (508) 380-0868 bruce@afitplanet.com. Athletes for a Fit Planet is a leading provider of eco-services for athletic events in the U.S. and Canada. The company advises event organizers on cost-effective strategies, and products and services for reducing, recycling and composting waste, reducing and offsetting greenhouse gas emissions, and minimizing the impact of the event on the local environment. Also available is Patti Olson at Fairchild Semiconductor, (800) 341-0392 x8728, patti.olson@fairchildsemi.com.

TD Bank Lead Sponsor of Race

Without the help of a lead sponsor like TD Bank, it would be difficult to put on a world class event. TD Bank former president and CEO Bill Ryan met with Olympic Gold Medalist Joan Benoit Samuelson 15 years ago to create this premier running event in her home state, beginning in 1998.

Larry Wold, President of TD Bank in Maine, will run the race for the 14th time. Wold, a Freeport, Maine resident, is an active member of the community and is often involved in fundraising events and causes. He joined the company in 1991. If interested in a story about someone who has run the race all 14 years, Wold would make a great feature story. Oh, by the way, he finished 342nd overall in the 2010 with a time of 40:08, 17th in his 50-54 age group. Pretty incredible!

Here’s another TD Bank-related story idea:

TD Bank is making great strides in becoming an organization that is as green as its logo. In 2010, TD Bank became the largest U.S.-based bank to be carbon neutral by constructing greener buildings, lowering its energy consumption, and making a significant investment in renewable energy sources like wind, solar and low-impact hydro power.

The bank also unveiled its new "green" design of new stores, which include state-of-the-art technology to reduce energy consumption by 50 percent. The first green prototype store opened in Queens Village, N.Y., on April 24, 2010, and is certified LEED Platinum, the highest certification level in LEED (Leadership in Energy and Environmental Design). Since last year, TD Bank has:
  • On May 13, 2011, opened the first net-zero energy bank location in the U.S. in Ft. Lauderdale, Fla.; an energy-efficient building with 400 solar panels that will produce in a year at least as much renewable power as the total energy it uses.
  • Purchased enough renewable energy credits to offset 100 percent of the bank's electricity needs.
  • Purchased a block of wind energy to power all of its ATMs from Maine to Florida.
  • Received a 2010 Green Power Partner Leadership Award from the U.S. Environmental Protection Agency.
  • Partnered with parent company, TD Bank Group, to become participating members of paper manufacturer Boise Inc.'s Closed Loop System™ to buy, recycle, repurchase and repurpose 1,500 metric tons of paper from TD's operations in the U.S. and Canada.
  • Opened more than 25 stores and offices based on TD Bank's new "green" prototype design with plans to open at least 30 new stores in 2011 of which 80 percent of them will be "green".
  • Opened a 60,000 square-foot call center in Auburn, Maine, that has achieved the highest level of LEED-CI certification, LEED-CI Platinum, the first building in Maine to do so.
The bank’s green initiatives are a good fit with the greening of the TD Bank Beach to Beacon 10K.

Media Contact: FMI, contact Eric Springer 856-470-3898 eric.springer@td.com or Rebecca Acevedo, 856-470-3201 rebecca.acevedo@yesbank.com or visit the race web site at www.beach2beacon.org or the bank’s site at www.tdbank.com.

More Stories of Inspiration and Perseverance

Eric Topper, who serves as a wheelchair coordinator on the race’s organizing committee, believes two local athletes would make interesting and inspiring story subjects:
  • Christina Kouros, 16, of Cape Elizabeth, was born without a leg and has grown up with her adopted family on the TD Bank Beach to Beacon course, watching the race every year. She recently discovered Nordic skiing and now races with her able-bodied peers on her high school team. In the spring, she bought a racing wheelchair and has decided to make it her summer sport. She raced in the Harvard Pilgrim 10K in Foxborough (photo of her and Joanie available) on July 4 and also will take part in the Falmouth (Mass.) Road Race. But for now, her whole focus is on the upcoming hometown race.
  • Lindsay Ball, 18, is visually impaired and lives near Waterville, Maine. She just finished her freshmen year at Middlebury College in Vermont (although she’s transferring to UMaine-Farmington in the fall). She has skied with Maine Handicapped Skiing since she was very young and ran track and cross country with her able-bodied peers throughout high school. She was also just invited to the U.S. Paralympics Alpine Development Team within the last week or so, and is on track to compete at the 2012 Paralympics in Russia. The 2011 race will be Lindsay’s third time.
Topper said, “I think that these two together or individually could make for a neat angle on the race and its ability to bring diverse people and athletes together. For both Lindsay and Christina, life has been filled with a few challenges and numerous opportunities and triumphs. Also for both, this race represents another sort of “arrival” to being able to do something that not everyone else can do, while also serving as a sort of “jumping off” point for a lifetime of athletic accomplishment.”

Media Contact: Eric M. Topper, Director of Outreach, Maine Handicapped Skiing, past beneficiary - etopper@skimhs.org (207) 415-9108.

Joan Benoit Samuelson

Founder of the race with lead sponsor TD Bank, Joan Benoit Samuelson, 54, is a running icon who remains Maine’s most admired athlete. She is an inspiration and a role model for girls and women around the globe. Her quiet determination, on display for the entire world to see at the 1984 Olympics, played a key role in making her dream of staging a major road race in Cape Elizabeth a reality.

Joanie continues to compete at a high level, setting age group records at road races around the country. This spring, she won the 50-54 age group at the BAA Boston Marathon with a 2:51.29. But Joan’s legacy goes well beyond her records. She is a strong advocate for the environment, children and healthy choices. Humble and deferential, Joan rarely takes credit for her accomplishments, nor does she rest on her laurels. Hers would be a timely and fascinating profile.

Media Contact: Wolfe PR has organized a “Media Morning at the Fort with Joanie” for 10 a.m. Wednesday, Aug. 3 where media can schedule one-on-one, 15 minute interviews between 10 a.m. and noon. Contact Beryl Wolfe at beryl@wolfepr.com 520-399-5770 to schedule a time.

Race President Dave Weatherbie’s (Stanley) Cup Runneth Over

If you saw video coverage of the Boston Bruins’ post-game Stanley Cup celebration on the ice and in the locker room in Vancouver, you may have noticed in the background the beaming face of none other than Dave Weatherbie of Cape Elizabeth, the volunteer race president of the TD Bank Beach to Beacon 10K. A lifelong and rabid Bruins fan, Dave has an interesting story of how he ended up in Vancouver for Game 7 in the first place, and then found himself on the ice celebrating with the Bruins – culminating with his opportunity to hold the Stanley Cup. Contact Dave at dweatherbie@seafax.com.

Returning World-class Runners

The TD Bank Beach to Beach 10K Road Race attracts some of the world’s best road racers from around the globe. The recent selection of national teams in Kenya and Ethiopia threatened to dilute the field this year, but it appears it had the opposite effect.

Two top Kenyans, Micah Kogo and Mike Kigen, were upset in their highly competitive national track championships and will now be testing their speed in Cape Elizabeth. And that means the course record (27:28) may be in jeopardy, according to Elite Athlete Coordinator Larry Barthlow. Kogo, who won silver at 10,000m in the 2008 Olympics, has recorded the fastest 10K so far in 2011 - 27:15 at the Parelloop 10K in Holland. Kigen finished second in that race with a 27:26. Defending champ Gebre "GG" Gebremariam of Ethiopia (27:40) also is back, as are former champs and Kenyans Ed Muge (2008-09) and Gilbert Okari (2003-04-05), who set the course record in 2003.

On the women’s side, the trio of Werknesh Kidane (two-time Olympian and GG’s wife), Wude Ayalew (2010 runner up), both of Ethiopia, and Kenyan Alice Timbilili (two-time Olympian who finished second at the Peachtree 10K this month) will challenge the course record 30:59 set last year. And then there are the two running legends entered in the race: Deena Kastor, the American record holder in the marathon (she broke Joanie’s record) who is continuing her comeback here after giving birth in February, and Catherine Ndereba, a two-time Olympic silver medalist who won five of the first six Beach to Beacons. In the marathon at the 2004 Athens Olympics, Ndereba won her first silver medal while Kastor took home bronze. On Aug. 6, they’ll be running Shore Road together.

Media Contact: FMI on the elite field, contact Larry Barthlow, the elite athlete director, at larry@worldeventsnetwork.com.

TD Bank Beach to Beacon Showcase Event for Maine Runners

The elite distance runners from around the world who come to Cape Elizabeth get much of the attention, but the growth and competitiveness of the race among Maine's top runners is also a worthwhile story. One thing has become clear over the years, Maine produces a number of runners who can compete on the national stage, and many have showcased their talents by winning the TD Bank Beach to Beacon 10K to earn the title as state road race champion.

This year it might be Louie Luchini’s turn. The Ellsworth native, the most decorated collegiate athlete from Maine, was a 10-time All-American at Stanford. He will be a favorite along with defending champ Pat Tarpy of Yarmouth and Jonny Wilson of Falmouth, who won the Clam Festival 5M in 24:58 over the weekend.

The women’s race is also intriguing as Erica Jesseman, 22,of Scarborough, seems poised to break 1-2 championship punch of training partners Sheri Piers, 40, of Falmouth and Kristin Barry, 37, of Scarborough, who have won the past three titles and have each held the course record. Jesseman, a recent University of New Hampshire grad, beat Piers at the Clam Festival 5M, setting up a potential Aug. 6 showdown - and a changing of the guard.

Media Contact: Race President David Weatherbie, dweatherbie@seafax.com, (207) 771-4208, himself an accomplished distance runner, can provide valuable insights into the stature of the race among Maine runners, and can help locate top runners for interviews.

Getting Better with Age - Top Master’s 50 Runners

The TD Bank Beach to Beacon will again feature some of the top Masters 50 (M50) runners in the U.S. Fresh off their Gold Medal performance in the 8k cross country race at the World Masters Track & Field Championships on July 7 in Sacramento, the race welcomes back David Cannon from Seattle and Brian Pilcher from Ross, Calif. They won individual silver and bronze awards, respectively, as well as the team gold medal. Joining them will be 55-year-old Tom Ryan of Cape Elizabeth – who has won four national championships as an M50 runner. Rounding out the field will be Kevin McMahon from Essex Junction, Vt. and Bill Mariski from Portland.

Find out what motivates these guys to train and perform, year after year, at such high levels. And if running isn't enough, Ryan and Cannon have launched a new service for runners called PacePal, which helps runners find someone who runs their pace, wherever they run.

Media Contact: Tom Ryan (daytime) at (207) 688-4339 or thomas.ryan@iberdrolausa.com or Dave Weatherbie, race president dweatherbie@seafax.com.

Volunteer Effort

The volunteer effort necessary to make TD Bank Beach to Beacon 10K a premier event is often taken for granted. It shouldn’t be. Coordinating more than 800 volunteers is a monumental task that requires patience, perseverance and a certain amount of guile. Volunteer Director Maya Cohen of Cape Elizabeth brings a personal touch to her management of the volunteers. Her program is structured to include a host of coordinators who oversee volunteers in different areas, including water stations, parking, security, course set up and breakdown, and directing traffic.

Media Contact: FMI, contact Maya Cohen at (207) 838-8816 mmcohen@maine.rr.com.

David McGillivray, Race Director Extraordinaire

Joan Benoit Samuelson will tell anyone who will listen that the key to the success of the TD Bank Beach to Beacon was getting Dave McGillivray on board to direct the event. McGillivray, who was named a “Hero of Running” by Runner’s World magazine and recently won the lifetime achievement Fleet Feet award, is considered one of the most talented race directors in the world. And the proof, as they say, is in the pudding. Participants marvel at how well run and organized the race is in comparison to other events.

McGillivray and his ‘Team DMSE’ (www.dmsesports.com) make it look easy, but there are endless steps, countless details and innumerous obstacles in making the TD Bank Beach to Beacon happen. He also directs the BAA Boston Marathon and a number of other race events throughout the U.S. and overseas.

McGillivray’s athletic exploits also are interesting, as well as his work as a motivational speaker, author, and commitment to children’s fitness and charitable organizations. In fact, McGillivray and his DMSE events have raised more than $50 million for charities over the years.

Another story idea may be the race set up conducted during the week of the race. Team DMSE professionals transform Fort Williams into a major international running event. From the Start Line Painting the Sunday before the race, to the tent and fencing set up at the chute at Portland Headlight to signage, press trucks and the Medical Tent, the race set up is a class act and a potential photo spread or visual news story. We can help you obtain access and arrange interviews.

Media contact: Dave McGillivray, president, DMSE Sports, LLC, (978) 258-8226 dmse@dmsesports.com.

Kids Fun Run on Friday Night Before the Race

The children’s 1K race – touted as the Kids Fun Run – will again complement the TD Bank Beach to Beacon the evening before the race. Open to children 12 and under, the event will be held in Fort Williams Park at 6 p.m. on Friday, Aug. 5. The races will be run in heats according to age. Refreshments and finishing prizes will be handed out after the races.

Media contact: Race President David Weatherbie dweatherbie@seafax.comdweatherbie@seafax.com.

Past Race Beneficiaries – A Gift that Keeps On Giving

Getting named the beneficiary of the TD Bank Beach to Beacon 10K is a great help to Maine’s non-profit community – and it doesn’t end on race day. Each beneficiary receives a $30,000 donation from the TD Charitable Foundation in addition to the publicity and prestige that goes with the title. But this is a gift that keeps on giving.

Another story idea might include talking with some past beneficiaries about how the race did and continues to benefit their non-profit organizations. Many past beneficiaries have continued their involvement with the race and raise funds each year through bib numbers provided by the race. A list of past beneficiaries can be found in the press kit on Wolfe News Wire.

Media Contacts: Sam Beal, Big Brothers Big Sisters (207) 773-5437; Peg Libby, Kids First Center (207) 761-2709; Tory Dietel-Hopps, Riding to the Top (207) 892-2813, and Alan Cartwright, Susan L. Curtis Foundation (207) 774-1552; are ready and willing to talk about the race and its impact.

Town of Cape Elizabeth

The Town of Cape Elizabeth really comes through for this event. Town officials serve on the 50-plus-member Organizing Committee and are involved from the time they begin meeting in January to the day in early August when the field of 6,000 runners and thousands of spectators line the streets of this coastal town. Police, fire, rescue, community services and public works play key roles in making the event a success.

Media Contact: For more information about the town’s involvement, call Town Manager Mike McGovern at Cape Elizabeth Town Hall at 207-767-3323.

Got Chocolate Milk?

Experts agree that the two-hour window after a workout is a crucial, but often neglected part of an athlete’s workout regimen. According to Oakhurst Dairy, recent research from the University of Texas supports that lowfat chocolate milk is ideal for post-workout recovery. In three related studies, chocolate milk has been linked to the following:

· Improved Performance

· Quicker Exercise Adaptation

· Better Body Composition (More Muscle, Less Fat)

The National “Got Milk?” Campaign is headed to Portland to educate athletes about the importance of post-workout recovery. Find the Refuel with Chocolate Milk tour after the finish line of the TD Bank Beach to Beacon 10K, where athletes can refuel with lowfat chocolate milk from Oakhurst Dairy and pose for an iconic “milk mustache” photo.

For more information visit www.refuelwithchocolatemilk.com., on Twitter @ChocolateMilkRefuel and on Facebook at Facebook.com/ChocolateMilkRefuel.

Media Contact: Mary Smith at 312.988.2373 (office), 217.433.9136 (cell), or msmith2@webershandwick.com

Expo features running and health vendors, new ‘Virtual Runner’ software

The Expo for the race - next to where runners pick up their B-tag and t-shirt - will take place at Cape Elizabeth High School on Thursday, Aug. 4 from 4 to 8 p.m. and on Friday, Aug. 5, from 2:30 to 8 p.m.

The Expo features food, health, running and sports vendors, including a Boston-based startup, Outside Interactive (www.outsideinteractive.net), who will launch two new products at the event - Virtual Runner software and Pre-Paced DVDs - offering a new approach to treadmill running. The products enable runners to run their favorite courses and routes - including the TD Bank Beach to Beacon - at their own pace even when inclement weather or when on the road, deployed overseas or traveling away from the course. The software can be used with an existing treadmill, PC or laptop, and a monitor or HDTV.

Media contact: Beryl Wolfe, Wolfe PR, (520) 399-5770; beryl@wolfenews.com) at Wolfe PR.


NOTE TO REPORTERS/EDITORS: For more information or assistance with any of the above items that do not contain contact info, please contact Beryl (520 399 5770 beryl@wolfenews.com) or Jason ( 520 399 5097 jason@wolfenews.com) at Wolfe PR. Also, bios, a Fact Sheet, past results, statistics, news releases, a course map and other race materials are available at www.wolfenews.com under the race logo. Thanks!

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