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For Immediate Release
July 14, 2009
Contact:
Jason Wolfe
(520) 399-5097
Beryl Wolfe
(520) 399-5770
E-mail: jason@wolfenews.com
Web Site: http://www.beach2beacon.org
PRESS KIT - Story Ideas for Media re: TD Banknorth Beach to Beacon 10K Road Race
Race Beneficiary - Maine Handicapped Skiing Maine Handicapped Skiing (MHS), a non-profit organization that promotes year-round education and training for Maine children with physical disabilities by developing skills and providing enjoyment through active recreation, was chosen as the beneficiary of this years TD Banknorth Beach to Beacon 10K Road Race.
MHS, based in Newry, Maine, provides more than 3,700 lessons in winter and summer, free of charge and with the help of more than 390 volunteers making it the states largest year-round adaptive recreation program for children and adults with physical disabilities. Lessons include alpine and Nordic skiing, snowboarding, cycling, golf and paddling at venues across the state, including Portland, New Gloucester, Poland, Carrabassett Valley, Auburn and Bethel. For more information, visit www.skimhs.org.
The following is a list of potential story angles and upcoming media opportunities/events:
Alex Tomaszewski Alex, 16, was born in Russia without a lower leg and was adopted at age 15 months from an orphanage by a couple in Wells. A long-time skiing participant with MHS, he has developed into one of the best young adaptive alpine skiers in the country. Alex swept the Adaptive Alpine Nationals in Winter Park, Colo. last spring and has his sights set on the 2014 Paralympics. He is not a runner, but may participate in the TD Banknorth Beach to Beacon with the use of a special prosthetic leg. Alex would make a wonderful human interest story. Lindsay Ball Lindsay is 15-year-old blind MHS participant from Waterville who will be running the TD Banknorth Beach to Beacon guided by an MHS staff member and a friend. Lindsay is presently training near her central Maine home. Wheelchair athletes Several wheelchair athletes from MHS are training together in Bangor to prepare for the TD Banknorth Beach to Beacon. They are all adults who participate in MHS Sugarloaf programs. Fairchild Semiconductor event in South Portland on Wednesday, July 15 Fairchild Semiconductor has 50 runners who are selling raffle tickets to help raise additional money for MHS. Prizes will be drawn at the July 15 event, prior to a training run near its Running Hill Road facility in South Portland. Joan Benoit Samuelson and Alex Tomaszewski (see above) will be speaking and joining the run. Hannaford Training Run on Tuesday, July 28, Back Cove, Portland (5:30 p.m.) MHS athletes will take part in the final Back Cove training run. Joan Benoit Samuelson is expected to participate. Summer adaptive golf programs take place on Mondays at Toddy Brook (Yarmouth), on Tuesday, July 21 at Martindale (Auburn), and on Wednesday, July 15 at Bethel Inn. Summer adaptive cycling program Thursday, July 23 at Back Cove in Portland. Summer adaptive paddling program Friday, July 24 at Range Pond in Poland, Tuesday, July 28 at Sebasco Estates.
MEDIA CONTACT: FMI or to arrange interviews or to attend any of these events, please contact Eric Topper, Outreach Director, MHS, (207) 824-2440 x107 or etopper@skimhs.org.
NEW to story ideas list
A Cystic Fibrosis team is running in this year's TD Banknorth Beach to Beacon - made up of caregivers, families and survivors for more info contact Patty Morris at 207 632 2005.
International Flavor
Each year, families from Cape Elizabeth and surrounding areas host the elite athletes who come to the U.S. from Kenya, Ethiopia, Japan, Romania, Russia, Morocco and elsewhere around the globe.
The home stays serve as a cultural exchange for the athletes and the host families as they swap recipes and stories. More and more local families from the area get involved each year; however, there are some families who have done it year after year. And the bonds are growing stronger and more connected. We can supply names of families and their runners if interested in a story on the program. Two other story ideas are:
Jeff and Kerri Berman of Cape Elizabeth hosted an Ethiopian runner last year who was competing in his first Beach to Beacon. During the stay, Jeff, an ophthalmologist, noticed the mans droopy eyelid and offered to correct it, free of charge. When the runner returns to Maine this year, the corrective procedure is set to take place on the Monday after the race. FMI, contact Kerri or Jeff at 799-5336 or kberman@maine.rr.com. Jeff Berman can also be reached at Maine Eye Center 774-8277. Larry Barthlow, the elite athlete coordinator, can assist in reaching the runner and his manager larry@worldeventsnetwork.com. l
Also, this year a benefit concert will be held to raise funds for the Kayanet Children's Home in Eldoret, Kenya, an orphanage down the street from the home of Duncan Kibet, the 2007 TD Banknorth Beach to Beacon champ who has since developed into one of the worlds top marathoners and helps support the orphanage. The concert, sponsored by the Rotary Club of South Portland-Cape Elizabeth, will be held Thursday, July 30, at 7:30 p.m., at the South Portland HS auditorium. The event will feature African, Irish and other music and African dance. Tickets are $5 for children 12 and under, $10 for adults and $25 for a family of four or more.
MEDIA CONTACT: Janet McLaughlin, Host Family Coordinator, is helping to coordinate the event and can also tell you which athlete is staying with what family as well as when they come into town - contact her at 799-6190 JMcL1147@aol.com.
Nike Reuse-A-Shoe Recycling Program
The TD Banknorth Beach to Beacon 10K is teaming up with Nike Reuse-A-Shoe during this years race to keep worn-out shoes out of the landfill. Runners and their supporters can drop off athletic shoes of any brand at the Nike Reuse-A-Shoe bin during the pre-race Expo at the Cape Elizabeth High School gym, across the hall from race registration, on Thursday, July 30, from 4 to 8 p.m. or Friday, July 31, from 2:30 to 8 p.m. Shoes are also collected year-round at all Nike U.S. retail locations, including the Nike Store located at 1 Freeport Village Station in Freeport, Maine.
Nike recycles the shoes into Nike Grind, a material used in sports surfaces around the world - including the Joan Benoit Samuelson Track at Bowdoin College. More than 23 million pairs of shoes have been collected globally since 1990.
MEDIA CONTACT: More information, drop-off locations, videos, images and a press kit are available at www.nikereuseashoe.com, or by contacting Beryl Wolfe at beryl@wolfepr.com or 520 399-5770.
Greening the 2009 TD Banknorth Beach to Beacon 10K
The TD Banknorth Beach to Beacon 10K is expanding its environmental practices this year thanks to its first green corporate sponsor, Fairchild Semiconductor, and green consulting partner, Athletes for a Fit Planet. Together, they are building on the races long-standing commitment to environmental responsibility. Here are some of the green activities taking place this year:
Recycling and composting from start to finish. The race will have a Green Team on the course dedicated to ensuring the maximum possible waste is diverted away from landfill to either recycling or composting. The Green Team will be collecting food waste for compost, and plastic, paper and metal for recycling. This effort will enable the race to reduce landfill waste dramatically, perhaps limiting it to as low as 20% of the total waste produced on race day. Team Atayne Trash Runners will beautify the course. This team will follow runners to the finish picking up not only the trash left by the runners but all trash they find on the course part of Fit Planets philosophy of going beyond Leave No Trace to actual beautification of the course. Atayne is a technical apparel company that uses recycled polyester from plastic bottles and Cocona (activated carbon from coconut shells) to make technical performance apparel. Eco-friendly portable toilets. All the port-o-johns will be using non-toxic, earth-friendly chemicals and recycled paper to ensure minimal impact on the environment. Typically, the chemicals used in the toilet tank contain a harsh chemical, which in some case includes formaldehyde. Shoe recycling with Nike Reuse-a-Shoe Program. The TD Banknorth Beach to Beacon 10K is encouraging runners to bring their old running shoes to the Expo at registration to drop them in the Nike Reuse-a-Shoe box. The Expo will be held at the Cape Elizabeth HS Gym (across the hall from race registration) concurrently with registration hours - 4-8 pm on Thursday, July 30 and 2:30-8 pm on Friday, July 31. This program keeps shoes out of landfills (they take hundreds of years to break down) and provides a second life for the materials in the shoes in such things as playgrounds, basketball courts and tracks. Its all part of Nikes Considered Design Philosophy. FMI, go to http://www.nikereuseashoe.com/press-room The race went paperless several years ago to reduce printing and copies doing most of its activities by e-mail and online. Rideshare to the race. In an effort to reduce its carbon footprint, race officials are encouraging everyone to share a ride to the race. It is with a sense of moral obligation that the TD Banknorth Beach to Beacon 10K is taking steps to green its operations and appearance - so we are very grateful to Fairchild for enabling us to expand the program this year, says Joan Benoit Samuelson, the race founder. As one of the most popular road race events in the U.S., this race can showcase measures that can be taken at running events and in peoples daily lives that will reduce GHG emissions. Running is a pure sport runners are in tune with environmental changes by the nature of their daily runs and running experiences. It only makes sense for a race that receives great acclaim and visibility to do its part to reduce the runners footprints throughout the event - from before they start the race until well after they cross the finish line.
(As an FYI, Joan is a long-time environmental advocate. Follow this link to a blog she authored earlier this year: http://solveclimate.com/blog/20090428/were-ready-go-distance-create-clean-energy-economy) MEDIA CONTACT: For more info on the races program, contact Bruce Rayner, Chief Green Officer at FitPlanet - 508-380-0868 bruce@afitplanet.com. FitPlanet is a leading provider of eco-services for athletic events in the U.S. and Canada. The company advises event organizers on cost-effective strategies, and products and services for reducing, recycling and composting waste, reducing and offsetting greenhouse gas emissions, and minimizing the impact of the event on the local environment. Also available is Patti Olson at Fairchild Semiconductor, 1-(800) 341-0392 X 8728, patti.olson@fairchildsemi.com.
Joan Benoit Samuelson
Founder of the race with lead sponsor TD Banknorth, Joan Benoit Samuelson, 52, is a running icon who remains Maines most admired athlete. She is an inspiration and a role model for girls and women around the globe. Her quiet determination, on display for the entire world to see at the 1984 Olympics, played a key role in making her dream of staging a major road race in Cape Elizabeth a reality.
This is the 25th anniversary of that historic marathon victory. Its an ideal time to look back at what she accomplished and continues to accomplish as an athlete, including two new records in the past year the U.S. Masters 50+ Indoor 3000m record (10:22.68) set in March, and the U.S. Masters 50+ 5K Record (17:24) last fall. But Joans legacy goes well beyond her records. She is a strong advocate for the environment, children and healthy choices. Humble and deferential, Joan rarely takes credit for her accomplishments, nor does she rest on her laurels. Hers would be a timely and fascinating profile.
MEDIA INFO: If you would like to interview Joan prior to the formal press conference on July 31, one-on-one interviews are being scheduled with Joan on Wednesday, July 29 from 10 a.m. to noon that day. Contact Beryl Wolfe at beryl@wolfenews.com or 520-399-5770 to schedule an interview with Joan that morning.
Lets Go! StoryWalk
TD Banknorth is one of seven Founding Partners of the Lets Go! program, which will be featured at this year's Kid's Fun Run on July 31. Lets Go! promotes healthy lifestyle choices for children and families in 12 Greater Portland communities by focusing on physical activity and healthy eating. One of the tools the program uses is the StoryWalk, which takes a childrens book and mounts individual pages along a trail where the kids move from page to page. It gets them outside and active, and at the same time promotes reading. Let's Go! will also be emphasizing the importance of drinking water at this years Kid's Race, because it is the most important nutrient for active people and provides other health benefits. The Let's Go! StoryWalk has been featured dozens of times at schools, childcare facilities and community events. Lets Go! was created in direct response to a doubling in the rate of obesity in Maines children over the past three decades.
MEDIA CONTACT: Contact Julie McQuillan, Community Relations Manager at TD Banknorth, at 207-828-7558 julie.mcquillan@tdbanknorth.com for details.
Field Size Increases
Maines largest road race got a little larger for 2009. The growing popularity of the TD Banknorth Beach to Beacon prompted race organizers to increase the field size by 500 to 6,000. Last year, 5,258 runners crossed the finish line.
With demand so great, it made sense to try to accommodate more runners, which we feel can be managed without impacting safety and the quality of the race, Race President David Weatherbie said.
The field size has doubled since it began with 3,000 runners in 1998. The race grew to 4,000 in 1999, 5,000 in 2002, and 5,500 in 2006.
ChronoTrack vs. Chip System
New this year, runners will be timed with the ChronoTrack UHF Timing System and its single-use tag. The tag comes on the bib number that is given out at registration and is simply removed, formed into a loop, and laced into runners racing shoes. Race officials do not need to collect the tags, but recycling containers will be available after the finish area for easy disposal. For more information, go to www.chronotrack.com.
Media contact: Bob Teschek of Granite State Race Services, 603 863-2537 racetime@gsrs.com or www.gsrs.com.
Personal Health Record Service Again Available to Runners
The TD Banknorth Beach to Beacon continues to remain ahead of the national curve regarding the use of electronic medical records. For the second year, race officials are providing runners with the opportunity to participate in a voluntary online program that collects the medical histories of runners as way to enhance care on race day. Last year, the TD Banknorth Beach to Beacon was the first road race nationwide to implement an online personal health record service as part of the medical care provided to runners.
Race officials are again partnering with a company called MedicalSummary.com to offer the 2009 race field an opportunity to submit vital medical information safely and securely online. In the past, race officials relied solely on a rapid medical team response from a well-educated staff to help an ailing runner, as doctors had no way of determining medical history along the course. With the new program, the medical team will use secure codes to access potentially lifesaving information, such as whether someone has diabetes or is prone to anaphylactic shock.
Participation is voluntary and free for runners from the point of registration through a two-week period following the race. Race volunteers also are eligible to participate. For race participants who later decide to purchase a subscription to service, MedicalSummary will donate 25 percent of its proceeds to the race beneficiary, Maine Handicapped Skiing.
New this year, MedicalSummary, working with the races medical team, developed a registration fast form to make it even easier for runners to sign up and provide vital medical background info. Participants also will receive a wristband to record their individual Emergency Access Code number as a back up to the online-based personal health record.
This effort is attracting attention from the health care community in New England and beyond.
MEDIA CONTACTS: Christopher Troyanos, ATC, the medical coordinator for the race Christopher.Troyanos@chtrust.org, and Margie Kelly, the owner of Athens, Georgia-based MedicalSummary.com (www.medicalsummary.com) and a part-time Cape Elizabeth resident, (706) 207-9223 mkelly@medicalsummary.com.
Returning World-class Runners
The TD Banknorth Beach to Beach 10K Road Race attracts some of the worlds best road racers from around the globe. Another stellar elite field is expected for the 2009 race, including returning champs Ed Muge and Edith Masai, both of Kenya.
The field also will include James Kwambai of Kenya, who recorded the third fastest marathon of all-time (2:04:26.7) earlier this year. Other favorites include Evans Cheryiout of Kenya, who clocked a 27:52 to place second in the 2007 TD Banknorth Beach to Beacon and will be gunning for a title after a one-year absence. Boaz Cheboiywo of Kenya, with a personal best 27:46, also will contend after a disappointing fifth-place finish last year. He is running strong right now, finishing fourth at the Peachtree 10K earlier this month. Youngster Gashu Ibrahinm Jeilan of Ethiopia also is a blazer who finished just ahead of Cheboiywo in Atlanta and also took third at the recent Utica Boilermaker 15K. A World Junior Champ at 10,000M, he has run 27:02 on the track.
On the womans side, the ageless Masai, 42, will face her stiffest challenge from a woman half her age. Lineth Chepkurui, 21, ranked 6th in the world, is perhaps the hottest runner on the circuit right now. She won this years Peachtree 10K in 31:31, the fifth faster 10K in the world so far in 2009, adding to her impressive wins at the Lilac Bloomsday 12K, Bay to Breakers 12K, Cherry Blossom 10-Miler and Crescent City 10K. Other top challengers will include Ukrainian Nataliya Berkut, a two-time Olympian who finished second at the 2007 TD Banknorth Beach to Beacon; Jane Gathoni of Kenya, who finished fifth in Maine last year; and Tatyana Arasova of Russia, who made the 10,000M finals at the 2008 Beijing Olympics.
MEDIA CONTACT: FMI on the elite field, contact Larry Barthlow, the elite athlete director, at (617) 438-8098 or larry@worldeventsnetwork.com.
TD Banknorth Beach to Beacon Showcase Event for Maine Runners
The elite distance runners from around the world who come to Cape Elizabeth get much of the attention, but the growth and competitiveness of the race among Maine's top runners is also a worthwhile story. Maine runners consider the race the jewel of the racing season. The winner of this showcase event wears the unofficial title as the state road race champion.
This years race is expected to have two clear favorites Ben True, 23, of North Yarmouth, and Sheri Piers, 38, of Falmouth with a whole slew of talented runners prepared to step up if either of them falters.
True dominated the strong field last year, besting the field by 47 seconds (31:02), even though he was treating the event as a training run. This year, he has indicated he will be in top form, putting Eric Giddings four-year-old course record (30:34) in serious jeopardy. Other contenders on the mens side include the four runners who finished behind True - Judson Cake, 31, of Bar Harbor (31:48); Jon Wilson, 21, of Falmouth (31:51); 2004 champ Ethan Hemphill, 37 (31:56); and 2006 champ Donny Drake, 24, of Portland (31:59). Twins Curtis and Nicholas Wheeler of Buxton, 23, are running strong right now and could be in the hunt.
On the womens side, Piers is favored to take the crown and perhaps lower the course-record after finishing second last year (34:47) to training partner Kristin Barry, who shattered the course record (34:37) in 2008 but is injured this year.
If Ben and Sheri are healthy and run their races, they are heavy favorites and the course records are in danger, said David Weatherbie, the race president. But there is a stellar field of talented and experienced Maine runners entered in this race who are capable of great things, so you never know.
MEDIA CONTACT: Race President David Weatherbie, dweatherbie@seafax.com or (207) 781-5970, himself an avid, top-flight runner, can provide valuable insights into the stature of the race among Maine runners, and can help locate top runners for interviews.
Top Masters 50 Runners
The TD Banknorth Beach to Beacon will feature some of the top Masters 50 (M50) runners in the U.S. again this year, including 53-year-old Tom Ryan of Cape Elizabeth who on July 9 won the 5K in the USATF National Track championships in Oshkosh, Wis. and was the second-ranked Masters 50 (M50) runner in the U.S. in 2007. Joining him so far this year are Steve Chantry from Williamsburg, Va., a six-time U.S. Track & Field national champ who helped set an M50 world record in the 4X800, and new to the scene will be Brian Pilcher from southern California, a three-time national champion in cross country and Reno Stirrut of Boston, an exceptional runner in the age division. Great for a story about running, competing, and doing well at any age. MEDIA CONTACT: Tom Ryan - during the day at (207) 688-4339 or Dave Weatherbie, race president, at (207) 773-3533 ext 4016.
Its a Family Affair
If looking for a local family from Cape Elizabeth, the Wigodas are all running both parents and all three kids, along with some extended family members from Illinois and California. The kids ran on the same cross country team, including Zoe, Eli and Max (who are twins). The kids have run the race for 8 years - so a story may be about how they train and wait for the race each year, growing from kids into real runners - choosing their summer activities to insure that they are here for the Beach to Beacon.
MEDIA CONTACT: Kira and Daniel can be reached at: Kira Wigoda (Mom) kira@maine.rr.com, Zoe Wigoda-Sobel (h:799-5411 or c:232-8125).
Past Race Beneficiaries A Gift that Keeps On Giving
Getting named the beneficiary of the TD Banknorth Beach to Beacon 10K is a great help to Maines non-profit community and it doesnt end on race day. Each beneficiary receives a $30,000 donation from the TD Charitable Foundation in addition to the publicity and prestige that goes with the title. But this is a gift that keeps on giving.
Another story idea might include talking with some past beneficiaries about how the race did and continues to benefit their non-profit organizations. Many past beneficiaries have continued their involvement with the race and raise funds each year through bib numbers provided by the race. A list of past beneficiaries can be found at www.wolfenews.com in the media kit under the race logo, or at the race web site at www.beach2beacon.org.
MEDIA CONTACTS: Sam Beal, Big Brothers Big Sisters (207) 773-5437; Peg Libby, Kids First Center (207) 761-2709; Tory Dietel-Hopps, Riding to the Top (207) 892-2813, and Alan Cartwright, Susan L. Curtis Foundation, 207-774-1552; are ready and willing to talk about the race and its impact. Volunteer Effort
The volunteer effort necessary to make TD Banknorth Beach to Beacon 10K a premier event is often taken for granted. It shouldnt be. Coordinating more than 800 volunteers is a monumental task that requires patience, perseverance and a certain amount of guile. Volunteer Director Maya Cohen of Cape Elizabeth brings a personal touch to her management of the volunteers. Her program is structured to include a host of coordinators who oversee volunteers in different areas, including water stations, parking, security, course set up and breakdown, and directing traffic.
MEDIA CONTACT: FMI, contact Maya Cohen at (207) 838-8816 or mmcohen@maine.rr.com. David McGillivray, Race Director Extraordinaire
Joan Benoit Samuelson will tell anyone who will listen that the key to the success of the TD Banknorth Beach to Beacon was getting Dave McGillivray on board to direct the event. McGillivray, who was named a Hero of Running last year by Runners World magazine, is considered one of the most talented race directors in the world. And the proof, as they say, is in the pudding. Participants marvel at how well run and organized the race is in comparison to other events.
McGillivray and his Team DMSE make it look easy, but there are endless steps, countless details and innumerous obstacles in making the TD Banknorth Beach to Beacon happen. He also directs the Boston Marathon and other events around the country.
McGillivrays athletic exploits also are interesting, as well as his work as a motivational speaker, author, and commitment to childrens fitness and charitable organizations. In fact, McGillivray and his DMSE events have raised more than $50 million for charities over the years.
CONTACT INFO: Contact McGillivray directly at (978) 258-8226 or dmse@dmsesports.com, or visit www.dmsesports.com.
TD Banknorth and other sponsors
Without the help of primary sponsor TD Banknorth and other major corporate partners, including Hannaford, Fairchild Semiconductor, Poland Spring, Northeast Delta Dental, Nike, MaineHealth and WCSH6, the race would not be the first-class event it is today. TD Banknorths Bill Ryan met with Olympic Gold Medallist Joan Benoit Samuelson 13 years ago to create this premier running event in her home state.
This year, Larry Wold, President and Senior Loan Officer of TD Banknorth in Maine, will run the race for the 12th time. Wold, a resident of Freeport, is an active member of the community and is often involved in fundraising events and causes. He joined the company in 1991. If interested in a 12-year runner, Wold would make a great feature story.
MEDIA CONTACT: FMI, contact Julie McQuillan of TD Banknorth at 207-828-7558, or visit the race web site at www.beach2beacon.org or the banks site at www.tdbanknorth.com.
Kids Fun Run Gets a Bigger Stage on a New Day
A childrens 1K race touted as the Kids Fun Run will again complement the TD Banknorth Beach to Beacon, but this year it will take place a day earlier. Open to children 12 and under, the event will be held in Fort Williams Park at 6 p.m. on Friday, July 31. The races will be run in heats according to age. Refreshments and finishing prizes will be handed out after the races.
We decided to give the Kids Fun Run its own day to showcase the event and give it its own place in the sun, said Race President David Weatherbie. We also see this as another way to give the TD Banknorth Beach to Beacon more of a race weekend feel.
Start Line Painting
The painting of the Start Line will take place the Sunday before the race, July 26, beginning at 8:30 a.m. until 10 a.m. on Route 77 near the entrance to Crescent Beach State Park in Cape Elizabeth. Media are welcome to film or photograph the event, which signals the final countdown to race day.
MEDIA CONTACT: Beryl Wolfe, Wolfe PR, beryl@wolfenews.com or (520) 399 5770.
Town of Cape Elizabeth
The Town of Cape Elizabeth really comes through for this event. Town officials serve on the 50-plus-member Organizing Committee and are involved from the time they begin meeting in January to the day in early August when the field of 6,000 runners and as many spectators line the streets of this coastal town.
MEDIA CONTACT: For more information about the towns involvement, call Town Manager Mike McGovern at Cape Elizabeth Town Hall at 207-767-3323.
NOTE TO REPORTERS/EDITORS: For more information or assistance with any of the above items that do not contain contact info, please contact Beryl or Jason Wolfe at Wolfe PR (520) 399-5770 or 5097, or by e-mail, beryl@wolfenews.com, jason@wolfenews.com or Julie McQuillan at TD Banknorth (207) 828-7558, julie.mcquillan@tdbanknorth.com. Also, bios, a Fact Sheet, past results, statistics, news releases, a course map and other race materials are available at www.wolfenews.com under the race logo. Thanks!
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