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For Immediate Release
July 22, 2010

Contact:
Dave McGillivray, President, DMSE Sports
(617) 212-6002
E-mail: dmse@dmsesports.com

Beryl/Jason Wolfe, Wolfe PR
(520) 399-5770 / (520) 399-5097

Run Gloucester! 7-Mile Road Race Aug. 22 a Great Alternative for Runners Shut out of Popular Beach to Beacon or Falmouth Road Races

Scenic course along Cape Ann coastline certified, Saucony $5,000 purse set; Organizers encouraging sign ups to be a part of history and help the GFAA and DCFF

GLOUCESTER, Mass. (July 22, 2010) – The thousands of runners from throughout New England who didn’t get into the highly popular TD Bank Beach to Beacon in Maine or the CIGNA Falmouth Road Race on Cape Cod are encouraged to sign up for the inaugural Run Gloucester! 7-Mile Road Race, set for Aug. 22 on scenic Cape Ann in Massachusetts.

“With nearly five miles of ocean views and a quintessential New England setting, the Run Gloucester! 7-Mile is a perfect alternative for those who didn’t get into the Beach to Beacon or Falmouth,” said Dave McGillivray, whose company, DMSE Sports, Inc., created and is managing the race. McGillivray also serves as race director of the BAA Boston Marathon and the TD Bank Beach to Beacon 10K.
The Run Gloucester! 7-Mile Road Race will debut in Cape Ann, Mass. on Aug. 22 Runners are encouraged to register in advance at www.rungloucester.com. The registration fee is $35 online and $40 on race day. Proceeds from the Run Gloucester! 7-Mile, sponsored by the Gloucester Daily Times and Saucony, Inc., will benefit the Gloucester Fishermen Athletic Association and DMSE’s Children Fitness Foundation.

New Developments

Race organizers and the lead sponsor, Saucony, Inc., a leading global supplier of performance athletic footwear and apparel with brand headquarters in Lexington, Mass., have established a prize purse of $5,000. The winning man and woman will each receive $1,500, with $750 for the second place finishers and $250 for third. Saucony also will award shoe gift certificates to all age group winners.

The race will begin at 8 a.m. on Sunday, Aug. 22 at the Gloucester Fishermen’s Memorial Statue on the historic Gloucester waterfront. Online registration will be available until Friday, Aug. 20 at 5 p.m. and to register on the day of race, runners should arrive between 6 and 7:45 a.m. at Gloucester High School, 32 Leslie O. Johnson Road.

For those who pre-register online, registration and packet pick-up will be held Saturday, Aug. 21, from 10 a.m. to 5 p.m. at Gloucester High School.

A Kid's Fun Run will be held at Stage Fort Park at 9:45 a.m., following the 7-mile event. Registration is free and kids who register will receive a participatory medal. An awards ceremony also will take place after the race at 10 a.m. at historic, waterfront Stage Fort Park on Hough Street in Gloucester.

The recently certified course will take runners along Eastern Point Road, Atlantic Road and Bass Rocks, before returning to the statue for the finish. The course features one of New England’s most picturesque seascapes, boasting nearly five miles of ocean views. A map of the course and other race info is available at www.rungloucester.com. The race also is on Facebook at www.facebook.com/RunGloucester, where updates and info will be posted throughout the summer.
The Run Gloucester! 7-Mile Road Race includes nearly five miles of ocean views for runners in Cape Ann, Massachusetts.
In addition to Saucony, Inc., other sponsors include the Gloucester Daily Times, Marriott Peabody, Courtyard Boston Danvers, Springhill Suites Boston Peabody, Sudbay Motors, North Shore 104.9, the Vitamin Shoppe, Cape Ann Savings Bank, Bank Gloucester, Dunkin’ Donuts and Addison Gilbert Hospital, which will assist the medical team at the race.

Being a part of history

Gloucester is America’s oldest seaport and also home to the nation’s first artist colony, so it is fitting to be a part of history by participating in the very first Run Gloucester! 7-Mile Road Race, organizers say.

“Gloucester has a vibrant, active running community as does the entire Cape Ann area, and we are hoping runners from the area plus all across New England will come out and join them and be a part of this historic inaugural race,” said Ron Kramer, Race Director, who envisions the Run Gloucester! 7-Mile one day rivaling other top New England road races in size and stature. “I think we’re going to create something really special here that runners will want to be a part of, year after year.”

For additional information on the area, the Cape Ann Chamber of Commerce website, www.capeannvacations.com lists information on accommodations and dining.

The Run Gloucester! 7-Mile will mark the third time this year that McGillivray and his firm, DMSE Sports, have launched an appealing new road race in New England. In April, DMSE organized the Run to Home Base 9K at Fenway Park, which raised more than $2 million for the Massachusetts General Hospital’s Home Base Program, and on July 4 managed the first-ever Harvard Pilgrim 10K where more than 3,000 runners finished at the 50-yard-line in Gillette Stadium. McGillivray and Kramer developed the Run Gloucester 7-Mile after meeting with local officials more than a year ago.

Event Helps the GFAA

The race’s primary beneficiary, the Gloucester Fishermen Athletic Association, raises funds for Gloucester High School student-athletes, sports programs and facilities, and is a key supporter of the renovation of Gloucester High's Newell Stadium.

The race’s referee, Steve Vaitones, who grew up in Gloucester and is a longtime contributing member of the GFAA, said the GFAA is a crucial part of the town's athletic programs.
The Run Gloucester! 7-Mile Road Race will debut in Cape Ann, Mass. on Aug. 22 “Without the GFAA many of the athletic programs just wouldn’t exist,” Vaitones said. “The facilities are in dire need of improvement - meets can't be held at the track and the stands are in bad shape. The Gloucester Fishermen AA was created to help ease the cost of user fees, and to look at improving and restoring all school athletic facilities. Hopefully this race will give them the financial boost they need and deserve."

Founded by McGillivray in 1981, DMSE Sports is a leader in sports event management, specializing in creating, marketing and producing mass participatory athletic events throughout the U.S. and abroad. McGillivray has produced or consulted on more than 900 mass-participatory athletic events throughout the world, including 23 Boston Marathons; the 2004 and 2008 USA Women’s Olympic Marathon Trials, the 1990 Triathlon World Championship, the 1998 Goodwill Games Triathlon, and the 1996 Atlanta Olympic Games. For more info, visit www.dmsesports.com.

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