Switchable Turtle-Shaped Phone Skins – ‘Daily Fashion for Your Phone’ - Launched by Naked Shell, LLC
Stylish, colorful “Turtletops” for smartphones created by two Brown University grads; portion of sales will go to Collegesummit.org
BOSTON (May 17, 2011) – The world’s first switchable phone skin is now available from NakedShell.com, created as a fun way to make a daily fashion statement with your smartphone.
Available online at www.nakedshell.com, the one-of-a-kind, patent pending phone skins have a special coating allowing users to easily peel, stick, remove, and swap fashionable turtle-shaped phone skins called "Turtletops" on the back of their iPhone, Blackberry and other leading smartphones. The idea was hatched by two Brown University grads trying to fill a void in cell phone styling. The duo developed the skins earlier this year after their younger sisters shared similar laments about plain, boring cell phones. A typical phone skin or case stays on a phone for months before it is changed or discarded. For the same price, a Naked Shell collection can keep a phone looking fresh with 10 different designs to choose from each day.
"We change our clothes, shoes, and accessories each day to tell the world who we are, but our phones always look the same,” said Max Valverde, who founded Naked Shell with fellow Brown grad Simon Salgado. “It's like wearing the same shirt 365 days a year. So we developed Naked Shell to give users a new look for their phone every day. It’s daily fashion for your phone."
Today, the company’s online store features 60 different designs as part of six distinct Turtletop Collections -- ranging from the "Sea Turtle" Collection that includes preppy Nautical themed Turtletops to the clever, tongue-in-cheek "Graphic T-urtle" Collection.
The phone stickers cost $5 each or $25 for 10 and come with a Naked Shell base sticker and turtle “home” for storing the skin when another is in use. The white base sticker remains affixed to the phone, ready to be covered by a selected Turtletop that can be removed and replaced to match an outfit or a mood.
“At the end of 2010, 96 percent of Americans had a cell phone, which means more than 300 million phones probably look the same today as they did yesterday. How boring is that? Naked Shell is all about an exciting way to change that stat, one phone at a time,” Salgado said.
By keeping the Naked Shell price low, the pair said cell phone users of any age can afford to have an assortment of Turtletops to add a personal sense of style to their phones. “That’s part of the fun, the ability to switch them up to express yourself through your phone each and every day,” Salgado added. Valverde and Salgado – who both hold down other full-time jobs in the Boston area – decided early on to donate five percent of all sales to College Summit (www.collegesummit.org), a non-profit organization that helps low-income high school students gain access to and transition into college.
“We were able to go to Brown because of financial aid, so we feel strongly about helping others get a college education,” said Valverde, who lives in Needham, Mass., and grew up in Scarborough, Maine. Salgado is from Washington, D.C. and now lives in Cambridge, Mass.
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