HONOLULU (August 22, 2015) - FareHarbor; a family-owned business serving activity and tour operators with the industry's ultimate reservation experience, has announced that its customers will now enjoy a credit card rate of 1.90%+$0.30.

The new rate is the lowest in the industry and likely the lowest ever offered in this segment, a 4.5% reduction from the previous rate and a 30% decrease from FareHarbor's 2013 rate of 2.9%+$0.30. FareHarbor's continued rapid growth in customers and transaction volume is allowing the company to pass along a lower rate to its customers.

"Our mission is to make our customers' lives a little easier every day as we help streamline their business operations, drive more ticket sales and keep their costs low," said Lawrence Hester, CEO of FareHarbor. "That's why our team is so committed to helping our customers with SEO, website optimization, and operational improvements in addition to supporting their growth with the industry's most advanced reservation system. Today's news is just one more way we are pleased to support that growth and success."

FareHarbor's best-in-class, enterprise-grade reservation platform was designed from the ground up by industry insiders with decades of experience who know firsthand the challenges of managing booking activities. With a focus on simplicity and reliability, the platform features FareHarbor's LightFrame™ API for rapid plug-and-play deployment and seamless integration into any website. It supports online bookings as well as in-store, phone reservations and affiliate bookings -- all with live, real-time availability.

Other key FareHarbor features include:

• Easy form customization for unique data collection needs
• Automatic booking confirmation and reminder emails to customers
• Unlimited custom reports
• The industry's most comprehensive third-party reseller accounting capabilities
• Live 24/7/365 customer support

About FareHarbor
Founded in January 2013, Honolulu-based FareHarbor began shortly after a planned family vacation to Hawaii, when co-founder Zachary Hester, along with his brother Lawrence, discovered the challenges of booking activities online while on the island. After working in the business for two years, a team of family and friends was assembled and together they set out to create a world-class online reservation system specifically designed to empower tour operators to better serve their customers while increasing online bookings and revenue. Today, FareHarbor supports more than 1,000 clients in 42 states plus the British Virgin Islands, Puerto Rico, the US Virgin Islands and Tahiti from its offices in Hawaii, San Francisco, Denver, Minneapolis and Boston. For more information please visit www.fareharbor.com.

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